Business cards make sharing contact details simple, encouraging potential clients to arrange meetings or visit your company website. From thick white stock cards to those printed with bright hues – business cards speak volumes about who your brand is.
Your business card should reflect both your personality and image. Here are a few suggestions to get you started:
Colors
Color choices in business cards should reflect brand identity, evoke emotion and leave lasting impressions with visitors. Color theory provides valuable guidance in the design process – understanding its many underlying associations can aid the process greatly.
Grey shades evoke strength, subtlety and sophistication – qualities which are ideal for business cards as their use offers visual coherence.
Blue signifies trustworthiness and honesty, making it popular with financial professionals. Green fosters health and sustainability while red suggests action.
Text
Selecting the ideal text for your business card can make all the difference. Not only should it be eye-catching and easy to read, but its font can also reflect your style and personality.
Creative individuals might opt for script fonts such as Broadway to add some flair and sophistication to their business cards, or opt for traditional serif fonts like Baskerville PT for more traditional looks.
Myriad Pro is another fantastic font choice that’s both classic and clean – its thin strokes and open letterforms make it easy to read at small sizes, making this font suitable for use on business cards to display important information such as your name or contact details.
Design
If you want your business card to make an impressionful first impression, special printing techniques could make a statement. Embossing is perfect for designers, cartographers and architects; spot UV coating draws the eye directly to certain areas or words on a business card for even greater visual impact.
Cireson has taken an innovative approach by crafting its business cards to look like photographs of employees – setting off an amusing and playful tone in their company!
Font choice can also add an element of style to your business card. Utilizing bold brand fonts can give it an elegant appearance, while cursive fonts may create more casual vibes. Make sure the font you select is easily legible so people can quickly absorb its information without straining their eyes to read it all at once.
Materials
While technology continues to revolutionize and simplify many business-related tasks, physical business cards remain powerful networking tools. Beyond providing essential contact info and visual aesthetics, business cards also convey information about your company’s identity and brand image.
Add a special print treatment to your business cards for an enhanced aesthetic. Foil accents create a sophisticated shine, while embossing draws attention to certain areas creating three-dimensional effects.
Specialty materials may also be available, including recycled kraft paper with its organic feel or speckled paper for more visual texture. When selecting the appropriate material for your business cards, ink absorbency and thickness are also key elements to keep in mind.
Repurposing
Many people find it hard to part with business cards they’ve collected over time. Although changes to phone numbers, addresses or roles at work require new business cards, that doesn’t mean old ones need be wasted away – there are plenty of creative and practical ways that old visiting cards can be reused without costing extra money.
Use old visiting cards as labels for drawers and files. Simply paint one side with a solid color and stick them directly onto file folders, drawers or storage boxes for easy identification – saving space while staying organized! Cut them up into unique gift tags by cutting different shapes out and attaching it directly onto gifts!
