Let’s be honest. The word “sustainable” gets thrown around a lot these days. It’s on every other product label, flashing in ad copy, and woven into corporate…
Category: Marketing
When you hear “influencer marketing,” what comes to mind? Probably a celebrity hawking energy drinks or a travel blogger on a pristine beach. That’s the B2C world,…
Let’s be honest. The old way of collecting customer data feels a bit…creepy. You know the feeling. You search for a pair of shoes once, and suddenly…
Let’s be honest—traditional ads just don’t cut it anymore. Consumers crave immersive experiences, something that sticks in their memory like the smell of fresh coffee. That’s where…
Let’s be honest—data is the lifeblood of modern marketing. But with great power comes, well, a truckload of responsibility. Consumers are more privacy-aware than ever, and regulations…
AI will help customers to self-serve, eventually eliminating the need for humans in customer service, and allowing Customer Service Reps to work more productively on more complex…
Customer-centric marketing refers to the provision of individualized communication and experiences that encourage customer retention as well as foster loyalty among customers, hence leading to increased profits…
Innovative marketing strategies can help companies attract new customers, increase revenue and build brand loyalty. Learn about several unique techniques used for innovative marketing such as: Educational…
Digital marketing can be an extremely useful asset to organizations of any size, providing them with an efficient means to reach a global audience, precisely target their…
Digital marketing refers to using electronic devices and channels for product promotion or market expansion. It covers an array of activities like online ads, mobile apps, social…